In-house toy design internship for Fisher-Price and Mattel brands, focused on Thomas & Friends and Think & Learn.

As an intern, I supported many projects at various stages, and was more responsible for smooth transition of projects to ease Senior Designer workloads and iterate and execute on the need for each item. While on the Thomas team, most projects were based on collectible figures, configurable playsets, and watch-me play, with low overall price points emphasizing value items. Our target markets were middle-income families with boys and girls as old as 6.

On Think & Learn, all items had some STEAM component, asking children to learn through play. Many items have electronic components, and the challenges therein encouraged me to dive deeper into Interactive play as a category of growth and personal development. Our target market for these items were higher-income families with boys and girls as old as 4.